Festival ticketing news

Photo: Daniel Mahon

Melbourne Food and Wine are excited to announce a new partnership for the 2015 Melbourne Food and Wine Festival presented by Bank of Melbourne.

In order to streamline the ticketing process and ensure the best possible experience for all industry taking part in the Festival, Melbourne Food and Wine have partnered with global ticketing services provider Eventbrite. Hundreds of food and wine industry participants hosting events as part of the Festival’s Umbrella Event program will have access to ticketing reports, 24/7 support from Eventbrite’s in-house team, in addition to maximising their ticket sale opportunities through integrated marketing tools.

About Eventbrite

Since launching in Australia in December 2011, Eventbrite has processed over five million tickets and hosted more than 115,000 events, with more than half of those happening in the last year, working with a number of well-known Australian events and brands including Tough Mudder, Pete Evans, Biennale of Sydney, NextWave, SydStart, Adelaide Food & Wine Festival and TEDx Melbourne. To further support the growth Eventbrite has seen in Australia, the company has opened Asia Pacific headquarters in Melbourne and has a local team focused on growing awareness and business in Australia.

Melbourne Food and Wine is committed to delivering a program of excellence and by partnering with Eventbrite this innovation extends to ticketing technology that will ultimately maximise sales opportunities and allow for dedicated customer support. 

Benefits to event organisers

  • Simple and reliable platform for organisers to create, promote and sell tickets to events;
  • Reduction in staff resources required to manage ticketing;
  • No requirement to print or post tickets as all tickets will be e-tickets;
  • Free use of iPhone/Android ticket scanning App for organisers;
  • Melbourne Food and Wine Festival branded ticketing pages for your event;
  • Optimised check-out process for better sales conversion on computer, tablet and mobile;
  • Integrated event promotion through Eventbrite’s social media tools;
  • Access to sophisticated data and reporting tools, from attendee details to real-time traffic and sales reports;
  • Round-the-clock customer support for both organisers and ticket purchasers;
  • Access to the Eventbrite Event Academy for valuable educational resources, tips and tricks for event organisers;
  • Post event report with customer lists (opt in only).

For additional information on the move to online ticketing, please see our Online Ticketing Frequently Asked Questions.

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