HASSELL: Beginnings of the Urban Coffee Farm & Brew Bar
Over the past eight months the Festival has been working with internationally renowned design practice HASSELL to take our celebration of coffee and earth from an ambitious idea to a reality.
The Urban Coffee Farm and Brew Bar in Queensbridge Square gathers a verdant mini jungle of Australian coffee trees and Victorian-grown tropical plants alongside wooden palettes, packing crates and containers from Melbourne’s own port.
But where did the design come from?
Watch this video to hear from the HASSELL Young Designers Group on their inspirations and what influenced the shape and direction of the design, from the undulating hills of terraced coffee farms in Guatemala, to the coffee logistics chain bringing our favourite brew to Melbourne.