Partner With MFWF for 2020

The Melbourne Food and Wine Festival presented by Bank of Melbourne is recognised as Australia’s global ambassador for food and wine, drawing on more than 25 years of knowledge and experience to manage and market Australia’s preeminent food and wine festival.

Building on this history, MFWF is an integral part of the future of food and wine in Australia, staunchly advocating for the food, beverage and hospitality industries and their future successes.

The team at MFWF is closely connected with the makers and collaborate year round to bring people together to satisfy a hunger for new and unforgettable experiences, and quench a thirst for knowledge.

MFWF takes a tailored approach to every partnership, creating unique and innovative leverage opportunities to achieve your brand and business objectives.

Through collaboration, MFWF connects an engaged audience to brands in a meaningful and authentic way;

  • Connect to a 66K strong engaged consumer subscriber database and social community of 220K
  • Engage consumers with retail, wholesale, sampling and product integration opportunities, and category exclusivity across highlight events
  • Drive preference and advocacy for your brand through quality programming, rich content platforms, at-event activation, and trade initiatives
  • Access global chef talent and local food heroes
  • Leverage MFWF media partnerships and marketing campaigns. In 2019 the Festival campaign generated $25.2m PR value and reached an audience of over 48m
  • Reach the MFWF industry family of more than 3,500 business owners, organisations, employers and employees
  • Secure year-round support for your brand or promotional campaigns through owned content channels
  • Enjoy ticketing, hospitality packages, pre-sales and exclusive offers for your brand.

Elisa Dillon

Partnership Manager

Camilla Jones

Partnership Manager