Over 40 years and a staggering 500,000 copies, the cakes in the Australian Women’s Weekly Children’s Birthday Cake Book have shaped our collective memory, etching buttercream images of trains, ballerinas, tip-trucks and jelly-napped swimming pools as emblems of childhood. In response to the Melbourne Design Week 2020 theme, “How can design shape life?”, this collaborative exhibition developed by Melbourne Food & Wine Festival and the NGV showcases the designs made famous by this best-selling cultural touchstone.
The cakes will be constructed by students from the William Angliss Institute, as well by some household Melbourne names:
- Chrissie Swan
- Jamila Rizvi
- Shaynna Blaze
- Lord Mayor Sally Capp
- Chyka Keebaugh
- Dan Stock
- Jane Kennedy
- Beci Orpin
- Beatrix Bakery
- and more.
In addition to the display, the book's author Pamela Clark will lead tours on Saturday 21 and Sunday 22 March.
Visitors will be able to purchase cup-cakes inspired by The Australian Women’s Weekly Children’s Birthday Cake Book (published by Bauer Media Books) from the café at Deakin Edge and for the budding cake decorator, there’ll be an opportunity to decorate their own cup-cake.
From the traditional to the avant-garde, “for boys” and “for girls”, these designs have formed the sugary heart and lolly-trimmed centrepieces of birthday celebrations across the nation, permeating Australian society. This exhibition showcases the cakes made up in all their iced glory, revealing the depth to which these designs form part of Australia’s visual culture.
Everyone has a favourite - what’s yours?
DateWed 18 – Wed 25 Mar
Time10:00 AM – 5:00 PM
VenueThe Ian Potter Centre: NGV Australia, Melbourne