The Pitch: Good Time Wines

Published on 18 October 2021

Photo: Good Time Wines: yes we can

Putting great wines into your hands, one nifty can at a time.

"Good Time Wines is here to make wine easier," says Dan Sims. "Easier to choose. Easier to drink. Easier to have a Good Time. We believe in less wine-wank and more wine-drank." You may not be entirely shocked to hear that Sims, a pioneer of wine and drinks events that pull fun to the fore, also believes that drinking wine should be fun wherever you do it. "At home, at the park, on the go. There’s a different way to drink."

The Pitch for Sims and his pals' new venture, Good Time Wines, isn’t hard to wrap your head around – 150ml cans filled with wine from your favourite winemakers, delivered to your door – but it’s certainly juicy. Here’s Sims with the lowdown.

Give us the elevator pitch, what is Good Time Wines?
Convenient 150ml wine cans, made by your favourite winemakers, delivered to your door. 

Who are you and what are you all about?
Good Time is a collaboration between me and Luke McKinnon from Common State. We’d been chatting for a long time about doing something together in wine and this was a great chance to do it. 

At a base level, the 150ml cans readily solve the perpetual dilemma of what to do when you only want one glass. But the idea really stemmed from a discussions and a belief that there was different way to drink, package and serve wine. Something convenient and fun that didn’t take itself too seriously.  It’s been a collaborative effort from the outset and each drop (a bimonthly selection of a red, white and rosé cans), sees us working with three different winemakers who we love to bring the party to the people. Our inaugural collection features wine from Mornington Peninsula producers Garagiste and Gippsland’s Moondarra. 

I’ve been in and around the world of wine for over two decades. From the restaurant floor to the consulting to now running (well, waiting) large-scale wine and food-focused events. Luke runs the communications agency Common State and specialises in major cultural events, such as Rising and Melbourne International Film Festival. 

Explain like we’re five, how do you make them?
It’s bloody good wine, made by bloody good winemakers, and sold in cans. As I like to say, drink less, more often. In the park. In the pool. Anywhere. 

What excites you about this project?
I’m a massive believer in wine in this 150ml format, especially for home consumption. It’s a pour that we already know from having a glass at a restaurant. Add to that, it’s all about putting bloody good wine in a can. Putting wine into cans isn’t new but putting high-quality wine in them is. 

Convenience aside, there is also an environmental consideration. The cost and weight of shipping glass across the country, as well as recycling, is a massive challenge for wine. The can adds barely 20 grams to the weight of the wine. Being in a bottle basically doubles, and in some cases triples the weight. Then when you factor in the size of the case and fragility of glass; cans just make more sense. 

I had to ask myself, "if wine was invented today, do we really think we’d put it in a fragile, light-sensitive, 750ml glass bottle (why that volume?) imported from France, let alone put a piece of bark in it?"

I’m not saying wine in a can is everything, I’m saying I hope the wine industry as a whole looks at how we package wine. (Obviously, we’re all about #getonthecans.)

What are the perfect conditions to enjoy Good Time Wines?
Mid-week tipple. Party in the park. At a music festival. Sneaky bevy in a cinema. On a plane. These things we’re hearing so much about called 'picnics' … any time.

Is it here for a good time or a long time?
We're not called "Good Time" for nothing, but we also plan on sticking around.

Where can I buy them?
Head to our website to grab your mixed pack. Retail will be coming in the next round. 

Good Time Wines, $75 for a dozen 150ml cans,  


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