Drink Victorian is a celebration of local greatness, of the innovation and creative spirit that make the drinks industry in Victoria so vibrant. There's a lot of talent here, and whether you're talking to the people that make the drinks or the people that shake them, you're in for a good time. 

Spotlight on: Victorian Wines

Spotlight on: Victorian Spirits

Spotlight on: Victorian Low Alc/Non Alc

Spotlight on: Victorian Beers

What is Drink Victorian?

In partnership with the Victorian Government, we’ve brought together 100 of the state’s leading bars, pubs, restaurants and retailers in a program that spotlights everything that’s good about Victorian drinks, working with staff, working with producers and, most importantly, with you to expand the understanding of what’s grown, brewed, crushed, distilled, bottled and poured right here.

Whether you’re a seasoned pro looking to find more of what you like, someone fresh to the game who’s keen to get a taste of what’s out there, or just after the lowdown on some drinks you haven’t tried before, Drink Victorian brings the inspiration. Get personal recommendations, hear the inside word on the latest refreshments on the market, meet the people behind the drinks, find new places to taste and buy them, and join a conversation about what drinking in Victoria can look like in the future.

We're proud to work with independent retailer Blackhearts & Sparrows to showcase Victorian wine, cider, beer and spirits and make access to the great bounty of the state easy, engaging and above all, fun.

Below you’ll find a map with coordinates to the city’s best local lists, and a deep dive or two on the people that write those lists and make these magical refreshments. Get clicking, get drinking (responsibly) and get ready to be wowed by the breadth and brilliance of Victorian drinks as they take centre stage.

Whether it’s a frosty pot of Nagambie pale at the public bar at The Prince, a perfectly refreshing cider at The Lincoln, a glass of cool-climate pinot at Carlton Wine Room or a crisp Melbourne Gin Company Martini at Cumulus Inc, drinking Victorian has never been more rewarding.

Drink Well: Drink Victorian

If you'd like to get a taste of the action in person in Melbourne, these 100 venues, handpicked by our team to showcase the best in the state, are the perfect place to start your Drink Victorian adventure.