2016 Melbourne Food & Wine Festival:

Friday 4 March to Sunday 13 March

Food Studio Visits Merri Creek credit Kristoffer Paulsen

How do I host a Festival event?

Each year, Melbourne Food & Wine Festival offers an exclusive opportunity for Victorian businesses and individuals to take an active part in shaping the Festival’s dynamic program of events and invites industry to submit unique and innovative event concepts inspired by the Festival’s theme that celebrate the outstanding produce, culinary talent and liveability of Melbourne and Victoria.

Download 2016 Festival Participation Guidelines and Key Selection Criteria

Submissions for the 2016 Melbourne Food and Wine have now closed.

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2016 Festival Theme: Sense of Place

Every place has a food narrative and few things connect us to each other and our surroundings more than food and wine. From the origins in which produce is sourced to the spaces in which it is served; food, wine and flavour permeates throughout all aspects of our daily lives and cherished memories.

It is with these guiding thoughts that Melbourne Food & Wine Festival is thrilled to announce 'Sense of Place' as the overarching theme for 2016 and invites industry to shine a light on people, produce and places that evoke a strong sense of identity, community and connection to the local environment.

In shaping our Program of Excellence, Sense of Place will allow us to share local stories, unveil gastronomic talent and showcase Victoria's most treasured natural landscapes to the world. It lends itself to discussions about agricultural practices, discoveries in regional Victoria and celebrations of our culture and heritage.

Join Melbourne Food and Wine Festival in harnessing a culinary, global connectedness and unique sense of place in 2016.

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Festival Key Dates

  • 2016 Melbourne Food & Wine Festival: Friday 4 March – Sunday 13 March 2016
  • Regional World’s Longest Lunches: Friday 4 March 2016
  • Festival event submissions open: 4 – 26 August 2015
  • On-sale date: November 2015
  • Festival Guide release date: January 2016


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Participation Fees

The Festival is a non-profit organisation that strives to position our state as one of the leading gastronomic destinations of the world. Umbrella Event participation fees help us support your event and tell our state’s great food and wine story to local, national and international audiences.

Umbrella Events

  • $435 + GST (event capacity up to 20 pax) 
  • $545 + GST (event capacity of 21 to 120 pax) 
  • $655 + GST (event capacity of 121 and over pax)
  • $895 + GST (event capacity of 1,000 and over) 

Event capacity is based on capacity per seating. Single events taking place over multiple dates will incur only one participation fee. The Festival enourages one-off bespoke experiences.


Marysville RWLL

Regional World's Longest Lunch – Friday 4 March

From enchanting gardens and vineyards to the beachside and beyond, this signature Festival event celebrates the wonderful diversity of our state’s food and wine landscape in spectacular outdoor settings throughout regional Victoria.

Regional World’s Longest Lunch embodies the ethos of the Festival’s Put Victoria on Your Table initiative and is an opportunity to showcase the people, produce and hospitality of your region to the Festival’s dedicated food and wine audience.

Download Regional World's Longest Lunch Participation Guidelines

Submissions for Regional World's Longest Lunch 2016 have now closed.

Regional World’s Longest Lunch participation fee: $725 + GST

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Flemington Grazing Trail & Cellar Door – Saturday 12 March

Melbourne Food & Wine is excited to once again be partnering with the Victoria Racing Club to host Flemington Grazing Trail & Cellar Door.

The event provides a wonderful platform for wineries, craft breweries, producers and providores to connect with new customers and showcase their products on the famous front lawn at Flemington Racecourse on autumn’s premier race day ‘Super Saturday’.

Download the Flemington Grazing Trail & Cellar Door Stallholder Guidelines

Express your interest in participating by emailing program@foodfest.com.au.