Drink Victorian is a celebration of local greatness, of the innovation and creative spirit that make the drinks industry in Victoria so vibrant.
Whether you're talking to the people that make the drinks or the people that shake them, you're in for a good time.
Following a successful pilot program in 2022, Drink Victorian is back for the month of June, and a hundred of Melbourne’s best bars, pubs and restaurants are giving everyone in the city the opportunity to try some of the state’s best wine, cider, beer and spirits with venues highlighting local drinks talent on their list.
This year our theme is Pair It Well, and is all about exploring how having Victorian drinks on the table or at the bar can elevate and enrich everything from eats to experiences. This month’s program also brings more action to regular drinkers and diners, with a special events program showcasing the breadth and depth of the state’s wine, cider, beer and spirits at more than a dozen great events. Let’s drink well – let’s drink Victorian.
In partnership with the Victorian Government, we’ve brought together 100 of the state’s leading bars, pubs, restaurants and retailers in a program that spotlights everything that’s good about Victorian drinks, working with staff, working with producers and, most importantly, with you to expand the understanding of what’s grown, brewed, crushed, distilled, bottled and poured right here.
Whether you’re a seasoned pro looking to find more of what you like, someone fresh to the game who’s keen to get a taste of what’s out there, or just after the lowdown on some drinks you haven’t tried before, Drink Victorian brings the inspiration. Get personal recommendations, hear the inside word on the latest refreshments on the market, meet the people behind the drinks, find new places to taste and buy them, and join a conversation about what drinking in Victoria can look like in the future.
Drink Victorian is an initiative of the Victorian Drinks Alliance, a collaboration between Food + Drink Victoria and Victorian beverage associations including Wine Victoria, Cider Australia, Independent Brewers Association, Spirits Victoria Association and Australian Distillers Association Inc.