Australia's most epic vegan eatery just opened in Collingwood

Published on 21 December 2021

Photo: Everything the light touches is vegan (image: Kristoffer Paulsen).

The second coming of Shannon Martinez’s Smith & Deli is big news for the animal-averse.

Keen on a bean? Lusting for a legume? Melbourne’s favourite plant-positive personality Shannon Martinez has just re-homed her city-leading vegan eateries Smith & Deli and Smith & Daughters, uniting them under one roof to create a spectacular new vegan destination in the heart of Collingwood.

Following the blow-up success of the original Smith & Daughters and Smith & Deli, Martinez’s latest venture also introduces her new homewares collection, Smith & Home, to the Smith and stable. 

The grand Cambridge Street address features a full vegan grocery and deli packed with premium mock meats and fresh take-home meals, with floor-to-ceiling windows and dramatic murals by local tattoo artists Clare Clarity and Tamara Scoulidis emphasising both the scale of the operation and the demand for Martinez's gutsy brand of plant-based eating.

“I really want to give vegan dining the glamour it’s been missing,” says Martinez of the new space. “People will be overwhelmed by the size, it’s definitely the biggest [vegan] food hub in the country. I have been wanting to up the ante for some time and while I was sick I had the time to think about these changes. The new space is all the things I’ve wanted to do, now they’re coming to life.”

The new Smith & Deli features cafeteria-style all-day dining and seating for 30, serving “deli plates” from a rotating cast of hot mains, salads, sides and sweets, alongside some of the sandwiches that stoked the hype at the erstwhile Moor Street location. Diners after something less grab-and-go can look forward to the new Smith & Daughters restaurant, slated to open in the coming weeks.

Smith & Deli, open 7am-8.30pm Tue-Sun, 107 Cambridge St, Collingwood,, @smithanddeli.

By Frank Sweet

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