Buy merch, help a local restaurant

Published on 26 March 2020

Photo: Bar Liberty T-shirts, St Ali caps and Dukes mugs are some of the items available

Shop T-shirts, socks and other goodies from these Victorian venues and give them a welcome boost.

You can support your local restaurant by ordering food to take away, to be sure, but there’s a wide world of merchandise out there waiting to be added to cart. Great for cashflow and morale, these products feature each venue’s identity writ large. From bold prints to intricate illustrations, tote bags to homewares, merch is not just a way to express yourself and your loyalty to your favourite Victorian establishment: right now it’s a purchase that will be met with genuine appreciation at the other end.

Have we missed your restaurant’s merch? Email us with the details.

Leonardo's Pizza Palace

"Here to Serve" reads the back of the Leonardo's signature T-shirt, a worthwhile reminder of the role restaurants play in our lives in more normal times. Serve your favourite Carlton pizza palace with an order of one of these penguin-adorned tees or perhaps a cap embroidered with the restaurant's trademark single-stem rose. Shop here.


The team at Ides have put together a cookbook to keep you occupied (and amused) during these self-isolated times, whether you’re baking sourdough or looking for a new cocktail to make at home. “Kind of a cookbook, more like a zine,” the digital volume has a DIY aesthetic, with handwritten recipes and scrapbooking touches that you can almost feel through the screen. Plus it’s not just a life-raft for you: proceeds go to a fund for members of the Ides team who have lost their jobs.  Buy yours here.

RL Foote Designs

Do handmade plates found in restaurants from Melbourne to Hong Kong count as merch? We say yes. Bring some of Ryan Foote’s incredible work into your own home and make your home-made fish pie or apple tart really pop. Foote’s ceramics, made in Hawthorn East, usually end up on tables in swanky dining rooms at Sofitel on Collins or The Langham. But with many restaurants shuttering temporarily, this is a worthy (and beautiful) way to support an independent maker. See the full range.

Rocco's Bologna Discoteca

The city's newest restaurant is a takeaway-only outlet specialising in Italo-American-style sandwiches that pull no punches: fried bologna, mozzarella, meatballs and crumbed eggplant all feature. Rocco's merch channels the same spirit of instantly likeable, slightly retro style. For now, there's one style featuring the restaurant logo - a half-eaten sandwich with a miniature Italian flag stuck in the top - but a second T-shirt is on the way, declaring "fried bologna, no probloma". Get in touch about merch.

Smith & Daughters

The Smith & Daughters crew have stepped up to the plate in the wake of coronavirus, setting up a produce shop in the restaurant, selling ready-to-heat meals at Smith & Deli, and adding a takeaway and delivery service for Smith & Daughters fans. Return the love with a branded picnic blanket, an “eat vegan” hoodie or tee, or one of the many pins and patches that are available from the restaurant’s online store. Heck, you can even deck your bub out in a Smith & Deli onesie. Go get yours via Smith & Daughters website.

Rice Paper Scissors

There are more than just tees and totes on offer at the Rice Paper Scissors online store. The South East Asian restaurant is also selling bottles of its Dr Neptune's gin, a bespoke distillation made by Little Lon that features calamansi, Sichuan pepper and kaffir lime in the botanicals. It's the same gin that's used in the restaurant's Gin Slinger. If that's a taste you've been missing, it's time to order up.

The Everleigh, Heartbreaker and Navy Strength Bottling

Show them who’s boss in your next video conference with one of the seriously powerful prints from the Made in the Shade Group. Choose from a fiery Heartbreaker tee or baby jumpsuit, Van Halen-inspired pins and more when you order your next round of cocktails to be home delivered. Shop now.

Bar Liberty

Show off your true (wine-loving) colours with one of Bar Liberty’s tees. These guys come in sizes S-XL and are going for a very reasonable $30 a pop. Available in-store only at the team’s sister venue, Falco Bakery, 288 Smith St, Collingwood. (While you’re there pick up some bread or a take-home Bar Liberty meal and wine.)

Dukes Coffee Roasters

Charmingly retro, solidly practical, these glass mugs from Dukes hold a hefty 270mL of your favourite brew and are also stackable. Designed in Melbourne and made in South Korea, it’s a mug that works just as well at home or in the office – which is kind of the same thing right now. Get yours online.

Fancy Hanks

From clothing to hot sauce, Fancy Hank’s has all kinds of things to keep you feeling warm and fuzzy. Jumpers for those “up all night smoking brisket”, T-shirts roadtested by Hank’s pitmasters, and condiments ranging from habanero and peach hot sauce to the restaurant’s original barbecue sauce are all available through the online store


From socks to ping-pong sets, Padre has a thriving range of merch that taps into the coffee-loving and bike-riding lifestyle that our city’s residents do so well. Long-sleeve tees come in a range of prints, including an illustration of the pourover method by Phil Hollands (aka @thecafetracer), plus there are tea-towels, beanies and, of course, a tote. Get your piece of Padre online now.

Belles Hot Chicken

There’s no one you’d trust more with restaurant merch than Morgan McGlone. The Belles founder managed fashion models in a previous life; now he’s sharing his empire’s signature style through caps, tees, hoodies and more that feature understated brand marks you’ll be proud to wear. Find them here.

Brick Lane Brewing

Rep one of Melbourne’s best-loved craft breweries with a classic long-sleeve branded sweatshirt or something to spread some positive energy, like the “Get Together One Love” T-shirt that’s inspired by the brewery’s One Love Pale Ale. Just try and get to check-out without adding a few cheeky cans to your order. Shop online.

A1 Bakery

Approaching 20 years in business, A1 Bakery isn’t slowing down. Launching a new home delivery service so you can still get your haloumi pie fix in quarantine, the Lebanese bakery and grocer also has merch available for purchase if you pop in to pick-up take-away. There are T-shirts, hats, singlets and even tote bags sporting the logo you know and love. Heck, you could even ask them to throw one into your delivery order. 643-645 Sydney Rd, Brunswick, (03) 9386 0440,

Lune Croissanterie

Show your next Zoom meeting how much you love Kate Reid’s pastries by donning a Lune T-shirt or pin. Emblazoned with rockets and the Lune logo, the range also includes a tote bag and (currently sold-out) socks, and is as slick as you’d expect from this precision patissier. Everything is available to purchase now from Lune’s online store.

Market Lane Coffee

This isn’t any old tote. Made with organic cotton and featuring an internal pocket, the people at Market Lane covered all baseswhen they designed this bag. You can buy online or in-store, along with plenty of coffee-making kit (which could come in handy). Shop online.

Mr West Bar & Bottleshop

When you’re ordering booze online to get you through another weekend at home, throw in some extra goodies. Choose from a range of Mr West glassware or perhaps a print that’s part of the bottle shop’s Good Juice Artist Series. For the Good Juice wine range, local winemakers make one-off bottles for Mr West; for the artist series, the work of local artists is featured on the labels. Large-scale prints of these artworks are available to beautify your space at home. Which you’ll be seeing a lot of this autumn. Shop online at Mr West. 

St Ali

St Ali’s apparel and homewares store is almost as extensive as its coffee range. T-shirts that are loudly and proudly Melbourne, caps, and tote bags that claim to fit “at least 3kg of coffee, a small dog and one large watermelon” are all in stock, plus there’s a range of coffee mugs, plates, candles and other swag for your house. Shop online for clothing and homewares now.


Get one of those handsome tote bags you’ve seen around town for yourself, and support the lovely folks behind Cibi while you’re at it. The Cibi online store not only has a stack of the goodies sold at the cafe, there are also Cibi aprons, Cibi t-shirts for kids and adults, and beautiful tenagui to add a special touch to gifts or food parcels you might be delivering to people’s doorsteps. Browse the range.


When you’re getting your credit card out to order Attica home delivery, why not go all out and add a signature cocktail, too? The Spring Old-Fashioned and Forest Through the Daintrees arrive in an understated glass bottle with a simple black and white Attica label on the front, ensuring you’ll feel just as fancy enjoying these tipples at home. Thanks Attica. Order online now.

Seven Seeds

Be reminded of your favourite coffee roastery every time you dry a dish or get your keys out of your bag. The Seven Seeds merch range extends from tea towels and other household necessities through to bucket hats and a selection of tote bags printed with simple line drawings that are always in style. Buy online now.

Stomping Ground

It’s mainly tees and caps in the merch store of this Collingwood brewery, but what a fine range it is. From postcode pride to fun riffs on its marching-feet logo, there’s enough going on here that you could buy a T-shirt for every day of the week. Just saying. Browse.

Noisy Ritual

Making your own wine with a bunch of pals might be a distant dream right now, but Noisy Ritual’s T-shirts with a cute illustration of their Brunswick East location are immediately gratifying. Ranging in size from S to XXL, these black T-shirts might even inspire you to tackle some other DIY projects. Buy now.


Piccolina’s cred skyrocketed when Nigella Lawson stopped in for a scoop in 2019. Beyond its gelato credentials, this is one good-looking store with a merch range to match. Choose from a cooler bag or tote to carry home a tub, heart-shaped pins, or one of the T-shirts featuring the store’s prominent menu board lettering. Browse online now.