The Greatest of the Mall is back! After a huge first year in 2024, we’re excited to bring back this unique celebration of Melbourne mall culture and food-court favourites, giving them a 2025 twist with Raph Rashid, founder of Beatbox Burger, Taco Truck and All Day Donuts, a passionate faster-food professional and noted chronicler of urban and suburban culture, and his band of merry mallrats.
Over three weeks in July, Raph and his food-loving friends will be pulling up at Box Hill Central, Broadmeadows Central, Bayside Centre, The Glen and Roxburgh Village, bringing the good times and a whole lot of tasty free things to the snacking epicentres of Victoria.
Raph and his crew have been working their way through each centre in search of the Greatest of the Mall. It was an all-out snack survey leaving no bain marie unexplored, no cake cabinet unexamined, and boy, have they returned with some seriously snackable food court fare. We’re looking at a cumin beef puff with spicy ketchup sauce, Dubai chocolate remixed with rocky road, a prawn toast and taco collab we didn’t know we needed, a cheesecake-filled baklava doughnut, and a steamed and fried chicken curry bun that proves we truly can have the best of both worlds.
And we need your help eating them. For free.
Raph and his food court friends will be popping up at each mall, kicking off Saturday 5 July, giving away thousands of one-of-a-kind snacks to hungry mallgoers, as well as exclusive merch you won’t find anywhere else.
Get the lowdown on your hosts and the inspiration behind their signature snacks below:
Episode one: Jimmy Chews, Bayside Centre and the prawn-toast taco
The internet’s best mate Jimmy Chews joins the sultan of the snack Raph Rashid for a blast around Bayside Centre.
Catch Jimmy Chews and Raph Rashid at Bayside Centre giving away 600 prawn-toast tacos a day, from 11am to 2pm on Saturday 5 and Sunday 6 July.
Location: the ground floor outside Coles, opposite Sharetea.
Episode two: Tom Sarafian, Broadmeadows Central and the Dubai chocolate rocky road
Celebrated chef and hummus lord Tom Sarafian takes to the halls of Broadmeadows Central, bringing the internet’s hottest chocolate and an old favourite together for one exceptionally sweet snack.
Catch Tom Sarafian and Raph Rashid at Broadmeadows Central giving away 600 serves of Dubai chocolate rocky road a day, from 11am to 2pm on Thursday 10 and Friday 11 July.
Location: near the entrance of Kmart.
Episode three: Lizzy Hoo, Box Hill Central and the cumin beef puff with spicy ketchup sauce
Ahead of their shopping centre snacktacular, comedian and serial snacker Lizzy Hoo hits Box Hill Central with her new bestie Raph Rashid for a dose of inspiration and afternoon eats.
Catch Lizzy Hoo and Raph Rashid at Box Hill Central giving away 600 cumin beef puffs a day, from 11am to 2pm on Saturday 12 and Sunday 13 July.
Location: near Kot Nails and Martha Jewellery.
Episode four: Jessica Nguyen, The Glen and the steamed and fried chicken bun with chicken curry sauce
Raph Rashid and cook-on-camera Jessica Nguyen eat their way around The Glen before cooking up one supremely snackable steamed and fried chicken bun.
Catch Jessica Nguyen and Raph Rashid at The Glen giving away 600 steamed and fried chicken buns a day, from 11am to 2pm on Saturday 19 and Sunday 20 July.
Location: near the entrance of David Jones.
And don’t miss Raph’s cheesecake-filled baklava doughnut at Roxburgh Village on Thursday 17 July and Friday 18 July. There’s 600 available each day for free.
VIC only. Ends 2pm AEST 20 July 2025 while stocks last. Limit 1 game play/person. Max. 1 food item/person. T&Cs apply.
In partnership with
